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Quote by Laura Busche

“Personality makes a dent in our memory because, in a world of too much, too in-your-face, too quickly, only the remarkable is remembered.”

Quote by Laura Busche

Book:Brand Psychology

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Brand Psychology

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“Branding is a verb. A permanent exercise. An ongoing attempt to express a set of values in connection with a product, service, or idea.”

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“You’ll find that understanding the fundamentals of human behavior is a much better use of your time and effort than chasing the next shiny object. The best part? Principles open doors to understanding all else. Yes, these fundamentals will also give you a strong playbook to find any and all shiny objects.”

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“You can't growth-hack your way into brand affinity just like you can’t bulldoze your way into a healthy long-term relationship.”

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“You can't expect magic at the moment of truth in service and make it a nightmare for your team members to deliver it.”

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“A brand experience is a thoughtfully designed journey through which customers interact with a product or service – the cohesive set of touchpoints in which a brand’s story unfolds.”

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“Brands speak to the homo significans within us. The human being in search of meaning, prone to symbolism, intrigued by transcendence. They provide a reason to try something beyond its utilitarian value, satisfying our self-identification, affirmation, and expression needs.”

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“Brand managers understand that every business function plays a role in enacting the brand. They aim for a cohesive experience where customers are left with a value story they feel compelled to return to. No touchpoint is too small, no channel is too foreign. If the brand is at play, so are they.”

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