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Quote by Laura Busche

“You can't expect magic at the moment of truth in service and make it a nightmare for your team members to deliver it.”

Quote by Laura Busche

Book:Brand Psychology

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Brand Psychology

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“Brands speak to the homo significans within us. The human being in search of meaning, prone to symbolism, intrigued by transcendence. They provide a reason to try something beyond its utilitarian value, satisfying our self-identification, affirmation, and expression needs.”

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“Brand managers understand that every business function plays a role in enacting the brand. They aim for a cohesive experience where customers are left with a value story they feel compelled to return to. No touchpoint is too small, no channel is too foreign. If the brand is at play, so are they.”

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“It's okay to have a faulty product, it's not okay to have a faulty customer service. We cannot control engineering issues or weather, but we can control how we serve our guests.”

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“Deep inside every customer is a treasure trove of half-baked ideas, creative capacity, and ingenuity-in-the-raw.”

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“Clients steer the ship in the sea of business.”

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“You were born a winner, a warrior, one who defied the odds by surviving the most gruesome battle of them all - the race to the egg. And now that you are a giant, why do you even doubt victory against smaller numbers and wider margins? The only walls that exist are those you have placed in your mind. And whatever obstacles you conceive, exist only because you have forgotten what you have already achieved.”

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