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Quote by Jean Baudrillard

“The uncertainty to which we are subject results, paradoxically, from an excess of positivity, from an ineluctable drop in the level of negativity. A kind of leukaemia has taken hold of our societies - a kind of dissolution of negativity in a perfused euphoria. Neither the French Revolution, nor the philosophy of the Enlightenment, nor critical utopianism has found its fulfilment through the supersession of contradictions, and if the problems they addressed have been solved, this has been achieved by casting off the negative, by disseminating the energies of everything condemned by society within a simulation entirely given over to positivity and factitiousness, by instituting a definitively transparent state of affairs. Ours is rather like the situation of the man who has lost his shadow: either he has become transparent, and the light passes right through him or, alternatively, he is lit from all angles, overexposed and defenceless against all sources of light. We are similarly exposed on all sides to the glare of technology, images and information, without any way of refracting their rays; and we are doomed in consequence to a whitewashing of all activity - whitewashed social relations, whitewashed bodies, whitewashed memory - in short, to a complete aseptic whiteness. Violence is whitewashed, history is whitewashed, all as part of a vast enterprise of cosmetic surgery at whose completion nothing will be left but a society for which, and individuals for whom, all violence, all negativity, are strictly forbidden. In these circumstances everything which is unable to relinquish its own identity is inevitably plunged into a realm of radical uncertainty and endless simulation.”

Quote by Jean Baudrillard

Work

The Transparency of Evil: Essays in Extreme Phenomena

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Author

Jean Baudrillard
Jean Baudrillard

Jean Baudrillard was a French philosopher known for his critical studies on consumerism, media, and semiotics. His theories have had a profound impact on postmodernism and cultural studies. more

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