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Quote by W. Chan Kim

“executives are often reluctant to accept the need for change; they may have a vested interest in the status quo, or they may feel that time will eventually vindicate their previous choices. Indeed, when we ask executives what prompts them to seek out blue oceans and introduce change, they usually say that it takes a highly determined leader or a serious crisis.”

Quote by W. Chan Kim

Book:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

This book offers a strategic framework for businesses to identify and exploit new market opportunities, emphasizing the concept of 'blue oceans'—untapped market spaces with little or no competition. The expanded edition includes updated insights and case studies. more

Author

W. Chan Kim
W. Chan Kim

W. Chan Kim is a renowned business strategist and author. Born in 1952, he is known for his contributions to the field of strategic management. Kim, along with Renée Mauborgne, co-developed the concept of 'Blue Ocean Strategy,' which encourages companies to find uncontested market spaces to create new demand. His book, 'Blue Ocean Strategy,' has had a profound impact worldwide. more

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