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Why Marketing Works: 7 Time-Tested, Brand-Building Principles

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Jeff Swystun

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“You, too, are more than your worldview. Of course, philosophical arguments have a significant place in the history of the church and the pursuit of faith. But the "renewing of your mind" the Bible calls you to isn't primarily about learning points of debate; it's first reminding yourself of the mercy of God. And because of his mercy, you continually offer yourself as a "living sacrifice, holy and pleasing to God" (Rom. 12:1-2). This offering involves all of you—your affections, your intuitions, and your longings-not just your reason. That's why on our deathbeds, most of us will not turn to axioms and arguments we embraced and applied. Rather, we will look to the hymns we learned to sing, the stories we came to know to be true, and the people who bore witness—in their own flawed, fragmented ways-to a Light shining in the darkness, a Word who became flesh.”

LifeReasonGodDeathFaithEmotionAttentionLogicAffectionApologetics
Author:Russell Moore
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