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B4 Success…The Revolution Within : Develop Your Magical Instinct

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Sudhir K.V

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“Nothing requires a higher level of emotional control than asking for something and subsequently dealing with objections. This leads us again to the single most important lesson in this book: In every sales conversation, the person who exerts the greatest amount of emotional control has the highest probability of getting the outcome they desire. You must first gain control of your emotions before you can influence the emotions of other people. Getting past no in all its various forms, begins and ends with emotional control.”

“While observing a breeze dance over a patch of dandelions that had gone to seed, I realized how easily delicate things succumbed to the wind. I became suddenly aware that my emotions are affected in the same way by every minor gust of sentiment.”

“Justice is good in its own right and makes life among other people more dependable. Yet Stern accepted long ago that even perfect justice will not change who we are. The law is erected on many fictions and perhaps the falsest one of all is that humans, in the end, are rational. Without doubt, our life--so far as we can tell--is one of cause and effect. That is what science depends on. But our most intimate decisions are rarely based on the kinds of calculations of pluses and minuses Jeremy Bentham, or the free-market economists for that matter, have wanted to believe in. We are fundamentally emotional creatures. In the most consequential matters, we answer faithfully to the heart's cry, not the law's.”