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Hegarty on Advertising

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John Hegarty

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“[H]uman size and strength are not great predictors of who is going to win a fight . . . In mixed martial arts, which integrates all forms of fighting into something that is probably very closer to primordial combat, smaller fighters win about half the time against larger ones . . . The reason size and strength do not absolutely determine outcome is that tactics play a huge role in human conflict. The central conundrum of fighting is that you cannot dominate your opponent without attacking him, but attacking him ruins your defense and opens you up to counterattack . . . In addition to leaving you momentarily vulnerable, attacking uses up a lot of energy.”

CompetitionCompetitive Advantage
Book:Freedom
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“The perceptive power of the brain in this undirected mode is so strong that it seems to border on a kind of telepathy. Test subjects can tell winning poker hands, for example, by watching two-second clips of professional players moving their chips to the center of the table to place a bet. Players with winning hands were almost imperceptibly smoother and looser in their body movements. (Their faces were unobservable in the study. A separate study found that facial expression—which is easy to mask—did not help observers judge the strength of a hand at all.) And the same is true of athletes: If you show basketball players a brief video of fellow players taking a free throw, roughly two-thirds of the time they can determine whether or not he will make the shot, based solely on the movement of the arm. There is something about grace that tells athletes what is about to happen. In short, quicker, more efficient movement gives small fighters an advantage over large ones, and unconscious perceptions allow them to see punches before they have been launched. Were either not true, larger fighters would regularly crush small ones, but they don't. This allows humans to confront or disobey the largest male in the group, which is a departure from millions of years of primate evolution.”

StrategyCompetitionCompetitive Advantage
Book:Freedom
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“Find the game you like to play - not just to win but because it clicks with you differently. Want to check how? See what you don’t hate yourself much losing in… A game that you don’t need an excuse or an invitation to participate in. -- That’s the game you that you want to play – that’s the game you are not going to give up on! That’s the game you will be known as a player of!”

InspirationalMotivationalCompetitive AdvantageCareer AdvicePursuit Of PassionDo What You Love
Book:The Radical Leap
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