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John Hegarty Biography

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“The function of advertising is simply to promote and sustain competitive advantage for brands.”

Advertising Brands Branding Competitive Advantage

Book:Hegarty on Advertising

Source: Hegarty on Advertising

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”

Marketing Advertising Brands Branding Sales Remembering Brand Recall Brand Building Brand Recognition

Book:Hegarty on Advertising

Source: Hegarty on Advertising

“Better to be known for something than be forgotten for nothing.”

Work Marketing Advertising Branding Brand Recognition

Book:Hegarty on Advertising

Source: Hegarty on Advertising