“The function of advertising is simply to promote and sustain competitive advantage for brands.” AdvertisingBrandsBrandingCompetitive Advantage Book:Hegarty on Advertising Source: Hegarty on Advertising
“The first lesson of branding: memorability. It's very difficult buying something you can't remember.” MarketingAdvertisingBrandsBrandingSalesRememberingBrandRecallBrand BuildingBrand Recognition Book:Hegarty on Advertising Source: Hegarty on Advertising
“Better to be known for something than be forgotten for nothing.” WorkMarketingAdvertisingBrandingBrand Recognition Book:Hegarty on Advertising Source: Hegarty on Advertising