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“Ariel learned why humans wore shoes and boots on their feet, how many seasons there were in a year, what telescopes did, and how to spit out the olive seeds from the salad Eric had brought. And in turn, she taught Eric how to read a fish's face for emotion, why Atlantica had been kept a secret from humans, and the best tactics for evading sharks.”

Quote by Elizabeth Lim

Book:A Twisted Tale Anthology
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A Twisted Tale Anthology

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Elizabeth Lim

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“I can think of no one better than Ariel to find a bridge between our two worlds." Ariel smiled back at him shyly. "It'll be a cultural exchange, too." Sebastian raised his claws in delight. "There's nothing that shows off Atlantica better than our music. Shall we have a concert to introduce this young merman to our kingdom?" "You can play your snarfblatt," said Ariel, still smiling. Then she took Eric's hand, and together they dove--- two worlds meeting, just as the sky meets the sea.”

ArielCultural ExchangeLand And SeaLittle MermaidAriel And Eric
Book:A Twisted Tale Anthology
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“As you move along the spectrum, the market-entry vehicles become more expensive, riskier, and require a greater time commitment”

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Book:Go Glocal: The Definitive Guide to Success in Entering International Markets
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“Everyone gets excited about making sales in a new market and loses sight of the real goal, which is to earn an acceptable return on the company’s investment.”

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Book:Go Glocal: The Definitive Guide to Success in Entering International Markets
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“The spectrum of market-entry vehicles is vast, from short-term plays using domestic distributors to sell internationally, to long-term strategies like setting up foreign operations. Understanding the cost, risk, and time commitment involved as you move along this spectrum is crucial, as it determines not only the potential return on your investment but also the complexity of disengagement should you choose to exit the market.”

EntrepreneurshipRisk ManagementBusiness StrategyInternational TradeCultural ExchangeBusiness RelationshipsGlobal EconomicsGlobal MarketsMarket Entry StrategiesInternational Business Machines
Book:Go Glocal: The Definitive Guide to Success in Entering International Markets
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“I've learned about this need for communication and connection with different departments from personal experience; in fact, this is one of the areas in this book where my knowledge comes not from my success, but from my failure. Fairly early in my career, I had the credit manager of our company come into my office with his hair on fire, wanting to know why I had just agreed to a distribution deal that had 120-day terms. If I'd been thinking further ahead and discussed it with him beforehand, this wouldn’t have been an issue. Fortunately, we talked it through and made it work, but it took some begging, genuine understanding, and empathy to make sure I could repair that relationship.”

EntrepreneurshipRisk ManagementBusiness StrategyInternational TradeCultural ExchangeBusiness RelationshipsGlobal EconomicsGlobal MarketsMarket Entry StrategiesInternational Business Machines
Book:Go Glocal: The Definitive Guide to Success in Entering International Markets
Create image