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Quote by Craig Maginness

“I've learned about this need for communication and connection with different departments from personal experience; in fact, this is one of the areas in this book where my knowledge comes not from my success, but from my failure. Fairly early in my career, I had the credit manager of our company come into my office with his hair on fire, wanting to know why I had just agreed to a distribution deal that had 120-day terms. If I'd been thinking further ahead and discussed it with him beforehand, this wouldn’t have been an issue. Fortunately, we talked it through and made it work, but it took some begging, genuine understanding, and empathy to make sure I could repair that relationship.”

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Craig Maginness

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“The last great hope of humankind, I believe, lies not in governmental interventions or global treaties but in international business. It is here, in the web of personal and corporate relationships that crisscross borders and time zones, that we find our best chance for a peaceful and prosperous world. Every hand we shake, every deal we close, every bridge we build between cultures and economies holds more promise than a hundred resolutions passed in the halls of the United Nations.”

“The complexity of managing an international business can be likened to playing a game of chess on several boards at once. Each country represents a different game board, and each move you make has consequences not just on that board but potentially affects the others. The successful international manager must therefore be a master of strategy and an excellent multitasker, constantly aware of changes on multiple fronts.”

“As we explore the strategies for entering foreign markets, it becomes apparent that the differences in legal environments, cultural norms, and business practices require a high level of adaptability and foresight. For instance, what works in one country might be completely ineffective or even illegal in another, making the need for localized knowledge and expertise paramount.”

“Building relationships across cultures is much more than just a business necessity; it is an art form that demands sensitivity, patience, and an open mind. A true global leader sees beyond mere transactions to the building of long-term partnerships that respect and honor the diversity of practices and values.”

“Economic theories teach us about the efficiency of markets, but when it comes to international business, it's the inefficiencies that often create the greatest opportunities. Spotting these inefficiencies requires a keen eye for detail and an understanding of local consumer behaviors that only comes with experience.”

“There is also a risk in some markets of a significant devaluation of the local currency. For example, if the country experiences a financial crisis and devalues its currency to the point that your goods are no longer competitively priced, you can lose your market position overnight. There are no easy answers when it comes to getting paid for international sales but planning in advance beats learning hard lessons after the fact. Choose the solutions that work best for your company and prepare for the implications of those choices. The best strategy is to do the due diligence on your new customers.”

“Marketing in a new language presents another set of challenges when doing business abroad. Not only will marketing staff need to translate the company’s literature—brochures, manuals, and more—into the local language, they’ll also need to translate parts of your website or set up a new website entirely. When considering what to translate, keep in mind that a new set of customers may have different preferences for how they receive information.”

“If your business success depends in some way on patents or trademarks you hold, you’ll want to research intellectual property law in the market you’re considering. You’ll need to refile those trademarks and patents, but in some countries, being able to set up and protect your intellectual property can be maddeningly difficult. Even if you’re able to file the paperwork, the practical protection of your property is another matter.”

“Every great achiever is inspired by a great mentor.”

“All across Italy, as Parasecoli tells me, food is used to identify who is Italian and who is not. But dig a little deeper into the history of Italian cuisine and you will discover that many of today's iconic delicacies have their origins elsewhere. The corn used for polenta, unfortunately for Pezzutti, is not Italian. Neither is the jujube. In fact, none of the foods mentioned above are. All of them are immigrants, in their own way--- lifted from distant shores and brought to this tiny peninsula to be transformed into a cornerstone of an ever-changing Italian cuisine. Today, jujubes are better known as Chinese dates. It was likely in Asia that the plant was first cultivated, and where most are still grown. By the time of the Roman Emperor Augustus, at the turn of the first millennium, the tree had spread to parts of the eastern Mediterranean where, according to local tradition, it furnished the branches for the thorny crown of Jesus Christ. Around the same time, Pliny the Elder tells us, a Roman counselor imported it to Italy. The Romans were really the first Italian culinary borrowers. In addition to the jujube, they brought home cherries, apricots, and peaches from the corners of their vast empire, Parasecoli tells me. But in the broad sweep of Italian history, it was Arabs, not Romans, who have left the more lasting mark on Italian cuisine. During some 200 years of rule in Sicily and southern Italy, and the centuries of horticultural experimentation and trade that followed, Arabs greatly expanded the range of ingredients and flavors in the Italian diet. A dizzying array of modern staples can be credited to their influence, including almonds, spinach, artichokes, chickpeas, pistachios, rice, and eggplants. Arabs also brought with them durum wheat--- since 1967, the only legal grain for the production of pasta in Italy. They introduced sugar cane and citrus fruit, laying the groundwork for dozens of local delicacies in the Italian south and inspiring the region's iconic sweet-and-sour agrodolce flavors. Food writers Alberto Capatti and Massimo Montanari argue that Arabs' effect on the Italian palate was as profound as it was in science or medicine--- reintroducing lost recipes from antiquity, elevated by novel ingredients and techniques refined in the intervening centuries. In science, this kind of exchange sparked the Renaissance; in food, they argue, one of the world's greatest cuisines. Today, in Italy's north, where African influences give way to more continental fare, Italian cuisine leans heavier on crops taken from Indigenous peoples in the Americas: tomatoes, beans, pumpkins, zucchini, peppers, and corn, which is used to make polenta. Cultural exchange moved in the other direction as well. As millions of Italians left for the Americas in the 19th and 20th centuries, Italy's culinary traditions were remixed and revolutionized again. Italian Americans pioneered a cuisine that would become almost unrecognizable to the old country: spaghetti and meatballs, chicken Marsala, fettuccine Alfredo, deep-dish pizza.”