“A brand, whose values resonate with its employees on a personal level, is bound to make for stronger convictions, a more engaged sponsor and, ultimately, a stronger customer relationship.”
Source: You Lead: How Being Yourself Makes You a Better Leader
“How much of your commercial brand is embedded or allowed into the corporate discourse? How aligned are the communications between the corporate, commercial and employer brands?”
Source: You Lead: How Being Yourself Makes You a Better Leader
“The issue becomes: How to sort out and separate the values and the appropriate leadership and personnel between the corporate and commercial brand roles.”
Source: You Lead: How Being Yourself Makes You a Better Leader
“It’s a divorce, not cancer.”
Source: Killing Johnny Miracle
“If you’re a leader, no matter the size of the company or your position in the hierarchy, you need to be participating in keeping the flame of the founder burning.”
Source: You Lead: How Being Yourself Makes You a Better Leader
“Inasmuch as your organization subscribes to the notion that there are many stakeholders beyond the shareholders, the culture of the company and the personality of the brand depend on the daily interactions. This means how your stakeholders relate and interact together, and how, ultimately, the brand is perceived. Does your brand have a clear set of values that can each be described with specific behaviours?”
Source: You Lead: How Being Yourself Makes You a Better Leader
“If your disruption is merely about extracting value, the brand will be at risk. At its core, brand is a mark of trust and marketing is about creating long-term value.”
Source: You Lead: How Being Yourself Makes You a Better Leader
“You may be compliant, but are your customers going to trust the way you manage the data? To what extent do the employees working on the data ever feel they are compromising their own sense of integrity?”
Source: You Lead: How Being Yourself Makes You a Better Leader
“Fiction is empathy's gateway drug. It helps us feel for others when real-world caring is too difficult, complicated or painful. Because of this, it can restore bonds between people even when that seems impossible.”
Source: The War for Kindness: Building Empathy in a Fractured World
“Bring people together, and they'll awaken to their common humanity. A similar thought led Mark Twain to quip, "Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts.”
Source: The War for Kindness: Building Empathy in a Fractured World