“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” HardAbleOrderChallengesSimpleConsciousnessProductsHard WorkEssentialsSolutionsEssenceUltimateDepthSimplicityCome UpAbsenceComplexityElegantDiggingMinimalismClutterSophisticationReally DeepElegant Solutions Author:Steve Jobs
“The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.” TryingArtReasonAbleTechnologyProductsApplesIpadsIntersectionsLiberal Arts Author:Steve Jobs
“I like to be aware of a book as a piece of writing, and aware of its structure as a product of mind, and yet I want to be able to see the represented world through it. I admire artists who succeed in dividing my attention more or less evenly between the world of their books and the art of their books . . . so that a reader may study the work with pleasure as well as the world that it describes.” WorldWantWritingMindWellsMayArtBookAbleArtistPleasureAttentionStudyPiecesProductsReaderSucceedStructureAdmireDividing Author:Annie Dillard
“Seventeen years after its intial release, The Empire Strikes Back is still as thrilling and involving as ever. Because of the high quality of the original product, it doesn't show a hint of dating. Neither [Star Wars Episode IV: A New Hope nor Star Wars Episode VI: Return of the Jedi] were able to match the narrative scope of Empire, which today remains one of the finest and most rousing science fiction tales ever committed to the screen.” YearsStillsWarShowsTodayAbleStarsFictionQualityProductsReturnDatingOriginalsRemainsScience FictionCommittedStrikesScreensTalesReleaseNarrativeEmpiresEpisodesFinestScopeThrillingHintsInvolvingSeventeenHigh QualityNew HopeStrike BackEmpire Strikes Back Author:James Berardinelli
“For our family, the entire structure of our life, our home, our business relationships - the entire purpose is for everyone to be able to create in a way that makes them happy. Fame is almost an inconsequential by-product of what we're really trying to accomplish. We are trying to put great things into the world, we're trying to have fun, and we're trying to become the greatest versions of ourselves in the process of doing things we love.” WorldWayTryingHomeAblePurposeFunProcessOur LivesProductsFameStructureAccomplishGreat ThingsVersionsHaving FunOur FamilyInconsequentialBusiness Relationship Author:Will Smith
“I think its nice to be able to make a product, put it out there and let other people decide what they think.” PeopleThinkingAbleNiceProducts Author:Gina McKee
“... any woman who accepts aloneness as the natural by-product of success is accepting a punishment for a crime she didn't commit. And she is not acknowledging one of the most precious lessons of the women's movement, the lessons of community ... We may not able to tell women that there is safety in freedom. But we certainly can say, with absolute certainty, that for free women, the only safety is in numbers.” MayAbleCommunityNaturalNumbersAcceptingCrimeMovementProductsLessonsAbsolutesSafetyPunishmentCommitCertaintyAbsolute Certainty Author:Marlo Thomas
“Politicians have a tremendous amount of ego to be able to do it. It's very hard when the product your selling to an entire country is yourself and you're just selling the hell out of it all the time.” CountryHardAbleHellProductsAmountPoliticianEgoSelling Author:George Clooney