“Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.” ServiceQuotes About LifeCredibilityRelevanceAuthenticBrandSelf DelusionMatter MoreQuotes To Make You ThinkAccurate ObservationsOpposite LandSelf DelusionsAuthentic Strengths Author:Tom Hayes
“You are bound by the constraints of what you perceived, it doesn't matter if those perceptions are accurate or not.” PerceptionPerception Of RealityAccurate ObservationsConstraints Quotes Book:Life's Impressions Source: Life's Impressions
“The fantastical etchings of galleons sailing off the edge of the flat earth and toppling headlong into the void, are more accurate representations of our lived experience than the spherical empirical truth in which we happen to live.” PeopleLifeRealityTruthAccurateAccurate Observations Book:The Zero and the One Source: The Zero and the One