“The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.” AsksAnswersOrganizationCustomers Author:Aaron Levie
“As a retailer, I would ask the customer, "What is it you want in life?" Whatever answer they give, I would help them to say the correct answer, or the most effective answer, for anyone - feeling good.” WantGivingHelpingFeelingsAsksAnswersCustomersFeel GoodRetailers Author:Wayne Dyer
“The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.” ShouldMayAsksAnswersDangerousEmotionalProductsCommunicationCustomersRationalStreamsShould I Author:Lester Wunderman
“We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.” ThinkingWayTryingDifferentTermSimpleAnswersBusinessCasesClearCostMountainSmartCustomersDifferent WaysThings To DoClimbingGoodwillStunning Author:Ray Anderson