“Question- Should I loan a small amount of money to a friend? Answer- If you are sure that you can, if necessary, spare both.” IfsShouldWomenAnswersAmountShould ISparesLoanSmall Amounts Author:Judith Martin
“The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.” ShouldMayAsksAnswersDangerousEmotionalProductsCommunicationCustomersRationalStreamsShould I Author:Lester Wunderman
“Oh Lord, there it is again. The question;" What kind of business should I start?" Incidentially, it has a twin that also sets me off: "What should I specialize in during the second year of my MBA studies?" Sorry, but those are two of the most profoundly upsetting questions anyone can ask - upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.” ShouldYearsKindTwoTurnsAsksAnswersBusinessLordStudySorryObviousUpsetStatisticsTwinsShould IMba Book:The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times Source: The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
“J.P. Morgan once had a friend who was so worried about his stock holdings that he could not sleep at night. The friend asked, 'What should I do about my stocks?' Morgan replied, 'Sell down to your sleeping point' Every investor must decide the trade-off he or she is willing to make between eating well and sleeping well. High investment rewards can only be achieved at the cost of substantial risk-taking. So what is your sleeping point? Finding the answer to this question is one of the most important investment steps you must take.” ShouldWellsImportantNightSleepAnswersStepsRiskWillingCostFindingsEatingTradeSellsInvestmentRewardsWorriedInvestorsShould IRisk-takingTrade OffsEating Well Author:Burton Malkiel
“The Renaissance had resulted in the emancipation of the individual, in making him feel that the universe had no other purpose than his happiness. This brought an entirely new answer to the question, 'Why should I do this or that?' It used to be, 'Because self-instituted authority command you.' The answer now was, 'Because it is good for men.' In this lies our greatest debt to the Renaissance, that it instituted the welfare of men as the end of all action.” MenFeelsShouldEndsSelfActionUsedLyingPurposeUniverseIndividualAnswersAuthorityDebtCommandUsed To BeWelfareShould IRenaissanceEmancipation Book:Venetian and North Italian Schools Source: Venetian and North Italian Schools