“S.T.A.R.T. Serving, thanking, asking, and receiving are the fast track to trust in personal and business relationships. Why? Because when we live these principles, we are actively working to build our character, which is the most direct channel to increased feelings of self-worth and confidence and thus competence, productivity, and meaningful success—all of which are at the foundational level of trust.” CharacterTrustCompetenceStartServeThankAsk Receive Author:Richie Norton