“If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.” IfsTryingImportantAudienceKeysInternetBeatsPaidAdvertisingDriversNew ThingsWebsiteBannerInexpensiveOptimizationMerchandisingRedos Author:Lynda Resnick
“I want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.” WantTryingMeanI CanAudienceHighestCapitalismRateProfitAdvertising Author:Rush Limbaugh
“Just as a salesperson is never extreme or original or overdressed, so the TV retailers never do anything to distract their audiences from the real product, the commercial.” RealAudienceTelevisionTvsProductsOriginalsExtremesAdvertisingSalespersonRetailers Book:Mind Over Media: Essays on Film and Television Source: Mind Over Media: Essays on Film and Television
“I am concerned that a film without an large advertising [budget] can not establish a connection with contemporary audiences, of course.” FilmCoursesAudienceConcernedConnectionsContemporaryAdvertisingBudgetsCan Not Author:Lucrecia Martel
“I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.” WellsMaySeemsPerfectAudienceCircumstancesAssumingAdvertisingReceptiveAdvertising BusinessNever Assume Author:Tom Verlaine