“XL is dedicated to understanding shifting business dynamics and helping our clients thrive in increasingly complex and changing environments. 'The Future of the Company' platform will allow us to offer insights and commentary on these essential topics to a global and diverse audience and feature insights from XL experts.” HelpingUnderstandingCompanyAudienceEnvironmentOffersEssentialsComplexesInsightFeaturesExpertsThriveDedicatedPlatformsDiverseClientsTopicsShiftingCommentaryDynamicsChanging Environment Author:Mike McGavick
“Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.” TodayUsedPoliticsGivenForceAnswersAudienceCreativeOffersMassEntertainmentYesterdayPassivePackagesParticipatingSuccessors Book:The medium is the massage: an inventory of effects Source: The medium is the massage: an inventory of effects
“The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.” UseAudienceReaderOffersToolsEssenceValuableAcquireCopywriting Book:Words That Sell Source: Words That Sell
“I've just looked for ideas and great characters that I relate to and that I think I can offer something to the audience, and I no longer look at them as experiments or genre exercises at all.” ThinkingLooksI CanIdeasCharacterAudienceExerciseOffersExperimentsRelateGenreGreat Character Author:Ron Howard
“The truth is, the older you get, the less variety of parts you are offered. If you're a star and you've spent most of your career being able to take your pick of the litter, you notice when the offers start to diminish. You're too old to play leads, so you're offered the supporting role - but many stars don't want to make that transition. They see it as a sign of symbolic impotence. And that the audience will no longer regard them as a star. I love acting, and I'm not going to determine what I do based on what I fear other people might think. I do what I want to do.” PeopleIfsThinkingWantPlayMightAbleStarsActingCareersRolesAudienceTruth IsOffersPicksRegardDetermineVarietyTransitionDiminishSymbolicImpotenceSupporting Roles Author:Dustin Hoffman