“I don't know when the last time was that Steven Spielberg or George Lucas made a movie with Universal, but I can tell you that Universal is leading the charge. They're looking at film differently. They're planning ahead in a way that I've never seen a studio do before. They're believing in a relationship between fan and film franchise, in a new way. They're more receptive to an audience, in part because of social media, in a way we've never been allowed.” KnowsWayBelieveMadeI CanLastsFilmSocialAudienceFansMediaUniversalStudiosSocial MediaPlanningNew WaysLast TimeReceptivePlanning Ahead Author:Vin Diesel
“One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.” ThinkingSocialAudienceOne ThingMediaMissingOrganizationSocial MediaEngagementDistribution Author:Vivian Schiller
“I want to use film to tell stories that need to be told to spark discussions that will lead to change. I really want to see a change in the mindset of youth, how they see themselves and how they value life. Young audiences will be able to see themselves in this film and older audiences will gain an understanding of what their kids are dealing with on a daily basis. Kids discuss what they see on TV, social media, film so I want to create content that they will discuss and will change the way they think.” ThinkingWayWantNeedsStoriesUseKidsAbleFilmYoungValuesSocialUnderstandingAudienceMediaYouthTvsGainsBasesSocial MediaMindsetDiscussionSparks Author:Jamie Hector