“Remember, a business is not just your product. It’s made up of many layers and all those other layers are also equally as important.” ImportantProductsEqualLayersMarketing IdeasBrand LayersBusiness EqualsBusiness LayersEqual Needs Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure