“When the customers, just like the business owner, fail to see why they should buy this and not that, a business will collapse.” BusinessFailureCustomersCollapsePurchaseBusiness OwnerBusiness FailureBrand CollapseBusiness CollapseCustomers Journey Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure