“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.” PsychologyMarketingAdvertisingConsumerismNeuroscienceConsumer BehaviorNeuromarketingConsumer NeuroscienceConsumer BrainConsumer Mind Author:Abhijit Naskar