“Board members, officers, executives, directors, managers, client service experts and geniuses: We, the consumers, want you to succeed. We dearly want to believe you know what you’re doing — and that you care about our respect and appreciation. It doesn’t take much to make us feel both looked after and loyal. But it doesn’t take much to make us feel like fools, either, and we’re less afraid to talk about it.” HumorTruthEgoRespectConsumerismCostumer Loyalty Author:Regina Barreca