“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.” ThreeNamesInterestingBusinessCompanyCreativityFiveMonthsGeniusComputerLateFruitStuckClockApplesThreatenedGarbageThree MonthsFilingGarbage Cans Author:Steve Jobs
“Film and television are very different. On the TV show, we do seven or eight scenes a day, so time and money are of the essence, and we have zero room for creativity because you've got to do each scene in only five takes. Whereas, on a film, you have an entire day to film one scene, so you have so much time to choose how you want to fill in a scene.” WantDifferentShowsFilmRoomsCreativityFiveTelevisionTvsSceneEssenceSevenEightZeroTv ShowsTime And MoneyFilm And Television Author:Shailene Woodley
“It's impossible having five, six, seven people in a room being creative together and not fight, because you want to fight. It's the only way creativity works, if you all put your ideas in.” PeopleIfsWayWantIdeasTogetherFightingRoomsCreativityCreativeFiveImpossibleSixSevenBe Creative Author:Adam Duritz
“If we're going to change the game it has to start at eight, nine and 10 years old. When we were that age we'd go to the pond or backyard rink and throw a puck on the ice and play five on five, or seven on seven. You get this creativity and this imagination that comes from within, just having fun on the pond. Now kids are so focused on team play, and the coaches are so focused on positioning. You can't change it at the NHL level.” IfsYearsPlayKidsAgeGamesFunImaginationLevelsCreativityFiveTeamSevenEightFocusedCoachesNineIceHaving FunNhlCan't ChangePondsBackyardsPuckJust Have Fun Author:Wayne Gretzky
“There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.” WayYearsLooksThreeCreativityFiveFiguresProductsPeriodsPerformancesCompetitionCurrentsObviousOne WayCompareFive YearsThree YearsCapabilityRevenuePercentagesAccountingFive Year OldsAxesThree Year Olds Author:John Kao