“Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.” IfsMenLittlesLostDangerousAdvertisingDangerous ThingsPluckCopywriting Author:P. T. Barnum
“Advertising men and politicians are dangerous if they are separated. Together they are diabolical.” IfsMenTogetherPoliticalPoliticsDangerousPoliticianAdvertisingDiabolical Author:Phillip Adams
“The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising” KnowsMeanResultsCreativityDangerousWorshipAdvertisingAgencyOriginalityAltarsReally MeanAdvertisersLexicon Author:David Ogilvy