“The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising”
Quote by David Ogilvy
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
You May Also Like
“My motto has always been: Only first class business and that in a first class way”
“I believe that nothing that is real can pass away.”
Source: Letters of Rainer Maria Rilke, 1892-1910
Source: Heart of the Enlightened: A Book of Story Meditations