“When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.” PromiseCustomersCompeteBrand IdentityCompetition With YourselfBrand ImageBuild Your BrandKnow BetterDeliver Promises Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure