“Commoditization is the enemy of meaning. In ages dominated by the forces of commoditization, individuals pay the price with devalued lives. by contrast, unique skills requiring mastery and expertise, like the skills of a brain surgeon, are safe from the threat of commoditization.” IndividualSkillsThreatMasteryRelevanceMeaningful LifeSkillMatter MoreCommoditizationDevalued Lives Author:Tom Hayes