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Quote by Tom Hayes

“Commoditization is the enemy of meaning. In ages dominated by the forces of commoditization, individuals pay the price with devalued lives. by contrast, unique skills requiring mastery and expertise, like the skills of a brain surgeon, are safe from the threat of commoditization.”

Quote by Tom Hayes

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Tom Hayes

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“Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.”

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Author:Tom Hayes
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“Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.”

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Author:Tom Hayes
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“Throughout history, there have been people who mattered more. Some of them, like Ulysses S. Grant and Winston Churchill and Jonas Salk, changed the course of history in grand strokes. Others, like Reuben Styrlund and Dora Salk, made a meaningful difference on a smaller stage...Remembered or not lived out in a small town or on the world's stage, the journey of relevance matters.”

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Book:Relevance: Matter More
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