“The World Cup is not just a great global sporting event, it is also inscribed with much deeper cultural and political importance.” WorldPoliticalEventsImportanceDeeperCupsWorld CupSporting Events Author:Martin Jacques
“Traveling around the world during the World Cup in 2006, I was thinking, 'Wow, this is such an incredible and global event.'” ThinkingWorldEventsIncrediblesCupsAround The WorldWowWorld Cup Author:Jehane Noujaim
“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” IfsWorldFactsThreeInterestingPowerfulEventsCupsMost PowerfulFormulasPlatformsOlympicsWorld CupFormula OneSporting Events Author:Martin Sorrell