“In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.” MindFactsTechnologyStreetsModernArguingAdvertisingBrandsSiteLocationAssociatesEquityOne Word Author:Maurice Saatchi
“My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.” PeopleLittlesFactsUsedBitsLittle BitGlassesBritishBrandsRaysGrossRealisedBansRefinedPrescriptionsRay Bans Author:Tinie Tempah
“If fallacies come knocking at my door,I'd rather feed, and shelter full a score,Than hide behind the black portcullis, doubt,And run the risk of barring one Truth out.And if pretension for a time deceive,And prove me one too ready to believe,Far less my shame, than if by stubborn act,I brand as lie, some great colossal Fact.” IfsBelieveFactsRunningLyingBlackBehindsDoubtRiskDoorsReadyProveShameBrandsScoreShelterDeceivingStubbornKnockingFallacyPretensionColossal Book:Leafs On An Idle Breeze - My Inspirational Poems (Annotated Edition) Source: Leafs On An Idle Breeze - My Inspirational Poems (Annotated Edition)
“I think when you wear the brand anyway, why not go out and try to promote it and make it as cool as you can? The fact that I can continue to do what I've always done and kind of become the face of that brand is to me, kind of just makes sense. It doesn't make sense not to do it I guess.” ThinkingTryingKindI CanDoneFactsFacesBrandsMake SenseWhy Not Author:Jason Aldean