“The iPad falls between two stools - not quite a laptop, not quite a smartphone. In other words, it's the spork of the electronic consumer goods world.” WorldTwoFallConsumersGoodsLaptopsIpadsSmartphonesStoolsSporks Book:I Can Make You Hate Source: I Can Make You Hate
“Another sad comestive truth is that the best foods are the products of infinite and wearying trouble. The trouble need not be taken by the consumer, but someone, ever since the Fall, has had to take it.” NeedsFallTakenTroubleFoodProductsTruth IsEatingInfiniteCookingConsumersEating FoodBest Food Book:Personal Pleasures Source: Personal Pleasures
“Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantProblemFallEasyNaturalLinesHairBrandsConsumersIronyInherentShelvesNo ProblemWant U Author:Aaron Belz
“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.” ThinkingWantLittlesFactsProblemLyingFallEasyBitsNaturalLinesDarkAudienceProductsHairReaderLittle BitHumorousBrandsConsumersPerceiveIronyBottlesInherentShelvesNo ProblemWant UShampooSubtextBeauty Products Author:Aaron Belz
“In the desktop world, you could build a successful business where a consumer only came back to you once or maybe twice a year. I don't think you can build that kind of business on mobile. You need higher frequency, or otherwise you fall off the home screen and the user never comes back.” ThinkingWorldNeedsYearsKindHomeFallSuccessfulHigherScreensConsumersUsersMobileFrequencySuccessful BusinessDesktop Author:John Collison