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Firsts Quotes

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Firsts Quotes

“If there's anything in life that we should be passionate about, it's the gospel. And I don't mean passionate only about sharing it with others. I mean passionate about thinking about it, dwelling on it, rejoicing in it, allowing it to color the way we look at the world. Only one thing can be of first importance to each of us. And only the gospel ought to be.”

“The television reports gave me my first inkling of a world beyond my own, a world that wasn't fair or equal, a world of poverty, war, disease and famine. But I also realized that this state of affairs wasn't necessarily a given, and that we have it in our power to make a difference, to make the world a better place for all. We have that choice. One thing's for sure, though - if we do nothing, it will be a given.”

“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.”

“There are all sorts of theories and ideas about what constitutes a good opening line. It's tricky thing, and tough to talk about because I don't think conceptually while I work on a first draft -- I just write. To get scientific about it is a little like trying to catch moonbeams in a jar. But there's one thing I'm sure about. An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.”