“When we started Skype, if you look at analyst reports, no one forecasted it as a big business. Also when Google started, it was not fashionable to be in search. It's not trying to do the obvious - that's the hard part.” IfsTryingLooksHardBigsObviousReportsGoogleFashionableBig BusinessAnalystsSkype Author:Niklas Zennstrom
“The climate system is being pushed hard enough that change will become obvious to the man in the street in the next decade.” MenHardEnoughNextStreetsHe ManClimateObviousDecadesGlobal Warming Author:James Hansen
“I want to keep working with people that care about what they're doing. It seems obvious, but it's not. It's sometimes hard to keep on that track.” PeopleWantSometimesHardSeemsCareTrackObvious Author:Joseph Gordon-Levitt
“People in the arts often want to aim for the biggest, most obvious target, and hit it smack in the bull’s eye. Of course with everybody else aiming there as well that makes it very hard and expensive to hit. I prefer to shoot the arrow, then paint the target around it. You make the niches in which you finally reside.” PeopleWantWellsArtHardEyeCoursesAimPaintObviousExpensiveTargetArrowsBullsNicheSmack Author:Brian Eno