“If you give the audience what they expect, they'll be bored. There are no rules: You do what you want while respecting the boundaries. You don't poke people in the eye; you do things they haven't seen before and make it accessible, funny and clever.” PeopleIfsWantGivingEyeAudienceHavensWhat You WantCleverBoundariesBoredPoke Author:Matthew Vaughn
“I go through the text making sure I haven't used any big words. If I find any fancy adjectives have crept in, I replace them with small words like 'nice' and 'big'. I've liked these words ever since I was told not to use them in English class at school. After that, I check that the sentences are short so as people won't get confused and I shorten all the chapters so they won't get bored. I can't read anything complicated these days, my attention span is too short. Everyone else probably feels the same.” PeopleIfsFeelsI CanUseBigsSchoolUsedAttentionClassNiceHavensComplicatedSentencesChecksThese DaysBoredConfusedFancyChaptersToo ShortAdjectivesAttention SpanEnglish ClassSmall Words Author:Martin Millar
“Storytelling is all about using the imagination, for me at least it is. That's why I'm bored sometimes to see movies. I'm bored to see TV. I never see TV. I see news sometimes. I'm sorry to say, I work in this business and I love working in it, but I haven't seen a movie in so many years.” YearsSometimesImaginationHavensTvsNewsSorryStorytellingBoredI'm Sorry Author:Peter Stormare
“When I see a kid in a movie theater texting, I think it's a failure of the movie. It's not a triumph of the Apple iPhone. It's a failure of Warner Bros. and Sony, and all that, because they haven't kept their attention and challenged them. They're smart little kids that are bored, and I wanted to challenge them.” ThinkingLittlesKidsWantedChallengesAttentionHavensSmartTheaterTriumphBoredApplesLittle KidIphoneTextingMovie TheaterBrosSonyWarner Bros Author:Joseph M. Kahn