“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.” IfsHeartSpeakCasesHonestProductsDirectRateWelfareAddressesAdsViewersDishonestyImplicationsAnnouncers Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price.” IdeasFacesChallengesAbilityQualityHonestProductsFitCreatingModelsCustomersAssessmentBusiness ModelsHonest With YourselfBrutally Honest Author:Mark Cuban
“My own standards that I'll hold myself to is if the product that I'm making feels honest and it feels like I didn't compromise and it just came from an honest, correct place.” IfsFeelsMy OwnHonestProductsStandardsCompromise Author:Neill Blomkamp