“We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.” HumansSocialCausesAudienceIssuesGenerationsConnectionsCharityEnvironmentalCampaignsBrandsThemeComponentsIntegratingCharitableEnvironmental IssuesGeneration Y Author:Amy Jo Martin
“As our values are the core to who we are as human beings, they are also the easiest way to identify and connect with others in meaningful ways. Think about it - most political campaigns are based around values. Barack Obama's 2008 election campaign galvanized millions of youth behind two very clear values - hope and change.” ThinkingWayHumansTwoPoliticalValuesHuman BeingsBehindsMillionsClearYouthElectionCampaignsMeaningfulCoreBarackWho We ArePolitical CampaignHope And Change Author:Adam Braun