“My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.” PeopleBelieveI BelieveTheoryToolsMarketingGenreGenre Is Author:Neil Gaiman
“Sun Microsystems had the right people to make Java into a first-class language, and I believe it was the Sun marketing people who rushed the thing out before it should have gotten out.” PeopleShouldFirstsBelieveLanguageI BelieveClassSunShould HaveMarketingFirst ClassJava Author:Alan Kay
“While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.” PeopleWayFeelsWritingTryingYearsBelieveWellsLooksLongDifferentHardStoriesAbleRomanceI BelieveNaturalStepsKeysSticksMarketingDefinedGenreOddTrickyNicheBalancing Act Author:JoAnn Ross
“I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.” BelieveHas BeensWholeI BelieveProcessBecomingMarketingCustomersTechniqueAdvertisingCynicalConventionalConsumerismBecoming MoreAdvertising And Marketing Author:Anita Roddick