“Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.” LongRunningLyingCommunitySuicideIllMediumsAdvertisingCheatingCarrieLong RunsSuspicionCastingDishonestyAdvertisementsAdvertisersLying And Cheating Author:Daniel Starch
“One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.” YearsLongNightPerfectToo MuchMastersI RealizedAdvertisingQueensIslandsSixtyOne NightIrresistibleTunnelsCigarDutchBillboardsNeonLong Island Book:Drawings and digressions Source: Drawings and digressions