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“We [Christians] have the dilemma of using a symbol system that was not made for our worldview, to give our worldview... I think the thing we're waiting for is a genius to come forth who can either make a new symbol system which is still modern, or more properly, as symbol systems don't come overnight, a group of people to modify the symbol systems of our day, so that we can use them for our Christian message without a disadvantage.”

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”