“The tubular steel chair is surely rational from technical and constructive points of view. It is light, suitable for mass production, and so on. But steel and chromium surfaces are not satisfactory from the human point of view.” HumansLightViewsMassProductionsSurfacePoint Of ViewRationalChairsSteelConstructiveSuitableMass ProductionChromium Book:Alvar Aalto, Furniture and Glass: Exhibition the Museum of Modern Art, New York Source: Alvar Aalto, Furniture and Glass: Exhibition the Museum of Modern Art, New York
“The mass production of distraction is now as much a part of the American way of life as the mass production of automobiles.” WayMassProductionsEntertainmentDistractionAutomobileMass ProductionAmerican Way Of Life Author:C. Wright Mills
“Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.” IfsTodayResultsCenturyProductsDemandMassSellsProductionsSellingRhythmSteadyQuantityTypicalUnitsProfitableCorrespondingMass ProductionHandicrafts Book:Propaganda Source: Propaganda
“The capitalist engine is first and last an engine of mass production which unavoidably also means production for the masses. . . . It is the cheap cloth, the cheap cotton and rayon fabric, boots, motorcars and so on that are the typical achievements of capitalist production, and not as a rule improvements that would mean much to the rich man. Queen Elizabeth owned silk stockings. The capitalist achievement does not typically consist in providing more silk stockings for queens but in bringing them within reach of factory girls.” MenFirstsMeanDoeLastsGirlRichAchievementMassCapitalismProductionsImprovementQueensEnginesFactoriesBootsCapitalistProvidingFabricTypicalSilkCottonRich ManStockingsFirsts And LastsWithin ReachQueen ElizabethMass Production Author:Joseph A. Schumpeter