“In the modern media landscape, soft news is not captivating, but hard news, breaking news, is. It does not only want to be in the news—it wants to be the news. It does not mean being a vehicle to supply the news but becoming integral to the news narrative itself while craving news with a shock value and essentially scoops.( "News of the World",)” Breaking NewsShock ValueNews Of The WorldMedia LandscapeBe In The NewsScoops Author:Erik Pevernagie
“No need for marketing experts to tell journalists like these what stories the publisher expected. The stories were churned out. The magazine succeeded, but not by transmitting information. By diluting it. Muffling its significance. Cooking it into chatty entertainment. What a profession.” JournalismRealisticCynicalInfotainmentMedia Landscape Book:The Year of the Hare Source: The Year of the Hare