“Completeness of crucial information is extremely important, as missing data is not only a cost issue but is also a massive lost opportunity issue...” OpportunityInformationCostDataInformation TechnologyCompletenessInformation ManagementData QualityData Quality DimensionMissing Data Book:Data Quality: Dimensions, Measurement, Strategy, Management, and Governance Source: Data Quality: Dimensions, Measurement, Strategy, Management, and Governance