“By confusing strategy with tactics and mixing up “what” and “how”, we may have a hard time staying on point. ”What” we want, on the one hand, and “how” we want to achieve it, on the other, needs a careful reading and a singular approach. (“When the bar is set too high”)” StrategyTacticsBarStay On PointMixing UpWhat And How Author:Erik Pevernagie