“The most important purpose of any product is to satisfy a customer’s need and not the entrepreneur’s need.” PurposeEntrepreneurSatisfactionNeeds And WantsSatisfyCustomer NeedsBrand GoalsBrand ProductsCustomer PurposeNeed Of Entrepreneur S Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure