“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.” PeopleIndividualSocialRealizingCompanyOpinionMediaCreatingToolsOrganizationInstitutionsMarketingSocial MediaConsumersEtcSpontaneousEngagingConnectingBlogsWikis Author:Charlene Li
“For me, Twitter is a public persona. It's UbuWeb or Kenneth Goldsmith (as opposed to Kenny Goldsmith). I don't interact. It's a lousy form for conversation and opinion (what can you really say in 140 characters?), but a wonderful propaganda and sloganeering tool. I use it as a one-way street.” WayCharacterUseFormOpinionWonderfulStreetsConversationToolsOne WayPropagandaPersonaKenny140 CharacterKenneth Author:Kenneth Goldsmith
“I think testing films are a great tool. And I think showing them to people that you value their opinion is important, but once you give over to what reviewers think, that's tricky. You don't know what their agenda is; it's so subjective. You have got to make sure you are asking someone's opinion who you know.” PeopleThinkingKnowsGivingImportantFilmValuesOpinionToolsAskingAgendasTestingSubjectiveTrickyReviewersWho You Know Author:Bradley Cooper
“I call that mind free which protects itself against the usurpations of society, and which does not cower to human opinion: Which refuses to be the slave or tool of the many or of the few, and guards its empire over itself as nobler than the empire of the world.” WorldMindHumansDoeOpinionProtectToolsSlaveRefuseEmpiresOver ItUsurpationMind FreeTruth Seekers Author:William Ellery Channing
“The whole struggle of our Party (and of the working class movement in Europe generally) must be directed against opportunism. The latter is not a current of opinion, not a tendency; it (opportunism) has now become the organised tool of the bourgeoisie within the working class movement.” WholePartyOpinionClassStruggleMovementEuropeToolsCurrentsTendenciesLatterWorking ClassBourgeoisieOrganisedOpportunism Author:Vladimir Lenin