“If I had the power to influence Indian journals, I would have the following headlines printed in bold letters on the first page: Milk for the infants , Food for the adults and Education for all” IfsFirstsInfluencePagesAdultsLettersFollowingIndianMilkJournalInfantPrintedHeadlinesEducation For All Author:Lala Lajpat Rai
“What a newspaper needs in its news, in its headlines, and on its editorial page is terseness, humor, descriptive power, satire, originality, good literary style, clever condensation and accuracy, accuracy, accuracy.” NeedsStyleNewsPagesNewspapersCleverSatireOriginalityAccuracyHeadlinesEditorialsCondensationLiterary Style Author:Joseph Pulitzer
“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.” PeopleIfsFirstsLooksEyePastSeeingMiddleReaderHabitPagesPhotographBloodyHer EyesHeadlinesScanning Author:David Ogilvy
“HuffPost serves as a starter page for news consumers, a place to find, and be directed to, the best content available on the Web. We consistently link out directly to other sites - often from our top-of-the-page headline.” NewsPagesAvailableConsumersLinksConsistentlySiteHeadlinesStarters Author:Arianna Huffington