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“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.”

“For most of my adult life, I have been an emotional hit-and- run driver--that is, a reporter. I made people like me, trust me, open their hearts and their minds to me, and cry and bleed on to the pages of my neat little notebooks, and then I went back to a safe place and made a story out of it.”

“It's hard for me to believe that just my words on the page are enough. I ought to be out physically keeping abortion safe and legal, restoring the Fourth Amendment, getting clean water back into Kentucky since the Bush Administration has allowed strip miners to fill it all up with slag. The list is endless. Bring it down. Make it small. Make it one thing that you can do. It's very hard for me to remember that.”

“What would you do if you were me? Tell me. Please tell me! But you're far from this. Your fingers turn the strangeness of these pages that somehow connect my life to yours. Your eyes are safe. The story is just another few hundred pages of your mind. For me, it's here. It's now. I have to go through with this, considering the cost at every turn. Nothing will be the same.”

“It is never quite safe to think we have done with life. When we imagine we have finished our story fate has a trick of turning the page and showing us yet another chapter.”