“If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.” IfsTryingImportantAudienceKeysInternetBeatsPaidAdvertisingDriversNew ThingsWebsiteBannerInexpensiveOptimizationMerchandisingRedos Author:Lynda Resnick
“Radio is paid by advertising. They decide what songs to play that'll keep people listening. And that's what promoters and the Classic Rock people do.” PeoplePlaySongRocksListeningPaidRadioAdvertisingClassicPromotersClassic Rock Author:George Thorogood
“think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.” ThinkingWayShouldFactsSeemsChoicesCultureSocialAttitudeDestinyMediaIndustryPaidAdvertisingValleysTechnologicalFundingSiliconSilicon ValleyInsurgentRetrograde Author:Astra Taylor
“Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.” GivingTryingImportantStuffGoalPaidAdvertisingEnginesSearch Engine Author:Tim Wu
“The arrangement was simply FreedomWorks paid Glenn Beck money and Glenn Beck said nice things about FreedomWorks on the air. I saw that a million dollars went to Beck this past year, that was the annual expenditure. I put it down now as basically as paid advertising for FreedomWorks by Beck.” YearsSaidPastMillionsSawsNiceAirPaidDollarsAdvertisingArrangementsMillion DollarsNice ThingsAnnualsExpenditures Author:Dick Armey
“The Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students.” ShouldHelpingPoliticalPresidentStudentsProducePaidAdvertisingDepartmentSmarter Author:Dick Gephardt